Become a Trade Ally today to take advantage of everything Efficiency UNITED has to offer you and your customers


If you have questions, comments, concerns, or would like more information on our programs, please contact one of our Market Outreach Specialists.

Residential Programs:

Jim Quain - Eastern Lower Peninsula

Solo Brooks - Southern/Central Lower Peninsula

Doug Foland - Western Lower Peninsula

Bill Wittenbach - Upper Peninsula

Marie Sinnaeve - Upper Peninsula

Ted Ramp - Northern Indiana & Northwest Ohio

Commercial & Industrial Programs:

Glenn Voisin

Efficiency United > Trade Allies > Trade Ally Toolkit

Trade Ally Toolkit

Resources, Tools & Links

It is important to take full advantage of the programs Efficiency UNITED offers. Here are some up-selling strategies our Trade Allies have had success with:

  • The 2017 SEMCO Furnace Tune-up application is available here.
  • The Efficiency UNITED Natural Gas Furnace Tune-up application is available here.
  • Include rim joist insulation when installing attic insulation
  • Include an ECM when installing a high efficiency furnace
  • Add a boiler reset control when installing a high efficiency boiler
  • Include air infiltration reduction when installing new insulation
  • Add a routine furnace maintenance plan when installing new heat system

Trade Ally Event Calendar

Click here to view a list of Trade Ally events including Trade Ally Tuesdays.

Market Outreach Specialists

Efficiency UNITED Market Outreach Specialists are here to help you. Whether you need help answering a rebate question, a website question or need additional marketing materials for your display, our MOS team can help. The team is assigned specific regions to better serve you. When you need answers, start with your MOS. (Click on the map below for a larger image.PDF icon 0516-EU-CP-404238-Contractor Contact Map_R2.pdf

Contractor Contact Map


Business Enhancement Series

Weren't able to join us for the 2015 Business Enhancement Series? No worries! All seminars are available here

Useful Links

Use this link to find the participating utilities in your service area(s). Be sure to confirm with your customers their utility provider! The Department of Energy provides useful information on how homeowners and businesses can reduce the amount of energy used through everyday functions, such as heating and cooling.




These tools will assist when working with customers on energy efficiency improvements. 

Michigan’s Energy Efficiency Programs

The following links give you access to Energy Efficiency Programs for utilities around the state: 

  • Alger Delta Electric
  • Cloverland Electric Cooperative
  • City of Escanaba
  • Great Lakes Energy
  • HomeWorks Tri-County Electric
  • Marquette Board of Light & Power
  • Midwest Energy
  • Newberry Water & Light Board
  • Ontonagon County REA
  • Presque Isle Electric & Gas
  • City of Stephenson
  • Thumb Electric